Want to get more sales? Book more meetings and you will succeed. In this blog post, I go through some tips to help you keep your calendar full.
It is very usual in the business-to-business field to have a sales concept that’s entirely leaning on face-to-face meetings. In this screnario, without having the f2f opportunity to offer your products/services it is almost impossible to make sales, and key to succeeding is simply getting to schedule as many meetings as possible with your potential clients. The more you have meetings the more you make sales, simple as that. This is pretty much what our sales process is like and after making a few notes about the area, I decided to share a few tips here!
Conventionally, all meetings have been booked only by phone. It is still one of the most important sales tools we have. Anyhow, there are way too many, way too potential prospects that we will never reach by phone. I’m sharing here some tips on how to boost your booking not only by phone but in other ways as well.
I do hope to hear your opinion on these tips in the comment section!
The Good Old Phone. Always handy, easy to use… But no respectful person can always answer your calls.
Text messages. I only tend to receive important text messages, and that’s why I always read all of them. This gives me the reason to believe that this is the case with most people. If you can’t reach people by calling, text them. Tell them who you are and why you’re calling. (I shared this tip once around the office and the next day I had a colleague thanking me for getting three new sales meetings for next week. Pretty awesome, don’t you think?)
As the messages pop on peoples’ mobile devices during meetings as well, texting is one of the best ways to reach your prospects these days.
Propose a phone or an online meeting. It is easier to say “yes” to a phone meeting. It takes less time and you can participate from anywhere. This way it is easier to find a common gap your calendars.
Email. Email is one of the hardest formats of contacting as it is the most used way of communicating with most businesses. If you do use email as a way of contacting and trying to book meetings through it you want to keep your message short, clear and as personalized as possible. Don’t put too much effort into the layout or bringing out your brand too strongly with logos and images as they start to seem too advertisement-like and go flying straight to the trash can.
LinkedIn. People’s behavior on LinkedIn has changed quite a lot the past 1-2 years. It is no longer only a place where you follow your own connections and do prospecting for new clients. LinkedIn has become a forum where you can share your business related issues, opinions or ask for recommendations for collaborators. It has become easier to participate in discussions outside your own circle. I have made connections with multiple great clients on LinkedIn using the following methods:
Facebook. Facebook is full of professional business forums where people are asking for help with different issues. Be there and tell people about your solution.
Share your Calendar. This is one of the most important tips I have to give you. Sending emails back and forth about a suitable time for a meeting takes often too much time and sometimes makes the scheduling too hard to actually achieving your goal of getting a meeting. By sharing your calendar with your prospects and clients for example via youcanbook.me you can save a huge amount of valuable time and effort.
We have multiple solutions in making your sales process more efficient. Book a meeting with me and we'll see what we can do to help you to make more sales! You can find my contact information below to make a phone call, send a text, LinkedIn message or simply book a time on my shared calendar.