sales pitch structure

Want to close more deals? Here’s how to structure your sales pitch


If you’re in sales, then you know that the key to success is closing deals. But how do you structure your sales pitch in order to close more deals? Here are some tips: 

  1. Start with a strong opening. This will grab the attention of your prospect and set the tone for the rest of the pitch. 
  2. Clearly state the problem that your product or service solves. Your prospect needs to know that you understand their pain points. 
  3. Explain how your product or service is the solution to their problem. Be specific and use data to back up your claims. 
  4. Describe the features and benefits of your product or service. What makes it unique, and why should they choose it over other options? 
  5. Use stories and testimonials to illustrate the results that others have achieved with your product or service. This will help build trust and credibility. 
  6. Make an offer that is irresistible. Your prospect should feel like they would be foolish not to take you up on it! 
  7. Ask for the sale and be prepared to handle objections. If you’ve done your job well, there shouldn’t be too many objections, but be prepared nonetheless.


Seidat’s two-dimensional matrix navigation in the presentations enables you to choose your slide path on the spot. You can organize your slides according to your chosen hierarchy. E.g. so that you can do a shorter presentation on the top level or dive deeper into more detail. This makes presenting more flexible for you and more interesting to your audience as you only have to show the most relevant slides.


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