sales pitch structure

Want to close more deals? Better you sales pitch structure with these tips


If you are in sales, you know that closing deals is essential for being successful. But how do you create a good sales pitch structure that will help you close more deals? Keep reading and we will let you know exactly that through some tips. 


First let’s look into why a good sales pitch structure is so important for closing deals. When you are aiming to make your case, it is very benefitial to have a clear structure to keep the conversation on track. This allows you to present yourself professionally and efficiently. And when you have a clear understanding of what you want to say, and when you want to say it, it is easier to stay confident in your performance. This is a key maker in taking off stress from making sales, which in itself is a very demanding task. And when you stress less, you perform better; this will not only allow you to have a better experience, but your client too, because you will be more focused on what’s happening beyond what you want to say next.


Now that we have laid out the base for why exactly a well organized sales pitch structure is so relevant, let’s get into the tips of creating one:


  1. Start with a strong opening, possibly a question. This will grab the attention of your prospect, help you understand their needs deeper, and set the tone for the rest of the pitch. 
  2. Clearly state the problem that your product or service solves. Your prospect needs to know that you understand their pain points. 
  3. Explain how your product or service is the solution to their problem. Be specific and use data to back up your claims. 
  4. Describe the features and benefits of your product or service. What makes it unique, and why should they choose it over other options? 
  5. Use stories and testimonials to humanize your company and illustrate the results that others have achieved with your product or service. This will help build trust and credibility. 
  6. Make an offer that is irresistible. Your prospect should feel like they would be foolish not to take you up on it! 
  7. Propose a sale and be prepared to handle objections. If you’ve done your job well, there shouldn’t be too many objections, but be prepared nonetheless.


Seidat’s two-dimensional matrix navigation in the presentations enables you to choose your slide path on the spot. You can organize your slides according to your chosen hierarchy. E.g. so that you can do a shorter presentation on the top level or dive deeper into more detail. This makes presenting more flexible for you and more interesting to your audience as you only have to show the most relevant slides.


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