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But today's MICE buyers expect something different. They are used to interactive digital experiences, instant information and personalized content. And that is changing what a hotel sales experience needs to look and feel like. Together with Naseer Ahmad, Head of Engineering at Seidat, and Bruno A. Silvério, Head of Marketing at Highgate Portugal, we’ll explore how hotel sales is evolving beyond static documents into interactive, connected, and data-driven buyer experiences, and how AI is going to transform the way hotels create sales materials, engage buyers, and turn interest into bookings. Briefly about the agenda:

• Why the traditional PDF proposal is reaching its limits, and what modern buyers expect instead?
• How do interactive sales materials change the buyer experience and help hotels communicate spaces, experiences, and possibilities more effectively?
• What analytics can tell hotel sales teams about how buyers actually engage with proposals and sales content.
• Where is AI entering hotel sales? From creating personalized proposals to turning information from sales meetings into useful sales content.
• How buyer expectations are changing, and what this means for how hotels need to present, communicate and sell their offerings.
• What does all of this mean for MICE sales teams and how technology can help them spend less time creating materials and more time selling?

Bruno will bring the perspective of a hotel group using these technologies in practice, while Naseer will explore the technology and thinking behind where hotel sales is going next. The goal isn't simply to replace PDFs. It's to rethink what a hotel sales experience can be. Because in MICE sales, you’re not just sharing information about rooms and meeting spaces. You’re selling an experience, a feeling, and a vision of what it could be like to be there.  The webinar will be recorded, and the recording will be sent to all webinar subscribers. You can watch the recording when it’s convenient for you and share it with your team members." } ["_content"]=> array(1) { [0]=> string(19) "field_6140c3d962a01" } ["modules_0_acfe_flexible_toggle"]=> array(1) { [0]=> string(0) "" } ["_modules_0_acfe_flexible_toggle"]=> array(1) { [0]=> string(33) "field_layout_61262583368b3_toggle" } ["modules_0_admin_heading"]=> array(1) { [0]=> string(15) "Related content" } ["_modules_0_admin_heading"]=> array(1) { [0]=> string(19) "field_61262583368b4" } ["modules_0_list_style"]=> array(1) { [0]=> string(6) "column" } ["_modules_0_list_style"]=> array(1) { [0]=> string(19) "field_6126b267aa6ea" } ["modules_0_before"]=> array(1) { [0]=> string(78) "

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