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The right images help you stand out on OTAs, attract direct bookings, and leave a lasting impression on potential guests. In this 45-minute webinar, you’ll learn how to plan, execute, and use professional hotel photography to boost your marketing and sales results and make your hotel to stand out from the crowd. Agenda

• Using your photos for profit - How to maximize ROI through websites, OTAs, social media, presentations and PR
• Introduction - Why photos are a hotel’s strongest sales tool?
• Pre-Production & shotlist - How to align your photos with marketing strategy and avoid common mistakes
• Preparations before the shoot - Styling rooms and coordinating with staff for a seamless process
• The photography session - Behind the scenes: workflows, day vs. evening shots, lifestyle imagery
• Post-production - What professional editing really adds (retouching, atmosphere, storytelling)

The discussion will be led by Jiri Lizler, a professional photographer who has photographed hundreds of hotels across the EMEA Region, will lead the discussion. With his experience, Jiri will share practical insights on how to prepare for, execute, and benefit from high-quality hotel photography. The host of the session is Teemu Hirvonen, Chief Commercial Officer at Seidat, who will guide the conversation and connect the dots between stunning visuals and sales-driven hotel marketing.

---

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