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With around 20% of people having some form of disability, usability is not a niche need but a core part of digital experiences. There is no service that is “too easy to use,” and as sales have become increasingly digital, expectations for usability continue to grow.
In MICE sales, your proposals, presentations and digital materials are often the first touchpoints with buyers. If they are not accessible, you may unintentionally exclude decision-makers, and potentially lose opportunities before the conversation even begins.
In this webinar, we explore what accessibility really means for MICE sales teams and how you can ensure your materials are adaptable and professional. You’ll gain practical insights into improving usability, creating more flexible sales materials, and strengthening your sales performance.
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- The business case: reaching the right audience, unlocking revenue, and avoiding lost opportunities
- Accessibility as responsibility: creating services that truly serve everyone
- How to improve accessibility with concrete examples you can apply
The webinar is hosted by Seidat CEO Teemu Hirvonen, together with Q-Factory experts Santeri Nupponen, Customer Success Manager, and Tero Pesonen, Lead Accessibility Strategist—bringing hands-on expertise in digital quality and accessibility, and practical insights on creating materials that truly work for everyone.
Can’t fit this time slot to your schedule? No problem – The webinar will be recorded, and the recording will be sent to all webinar subscribers. You can watch the recording at your convenience and share it with your team members.
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Accessible MICE sales: Are your materials ready for everyone?
23.04.202615:00 - 16:00 (UTC+3) Check your timezone
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Accessibility is no longer just a technical detail, it’s a business requirement shaping how MICE venues present and sell their spaces.
About the webinar
With around 20% of people having some form of disability, usability is not a niche need but a core part of digital experiences. There is no service that is “too easy to use,” and as sales have become increasingly digital, expectations for usability continue to grow.
In MICE sales, your proposals, presentations and digital materials are often the first touchpoints with buyers. If they are not accessible, you may unintentionally exclude decision-makers, and potentially lose opportunities before the conversation even begins.
In this webinar, we explore what accessibility really means for MICE sales teams and how you can ensure your materials are adaptable and professional. You’ll gain practical insights into improving usability, creating more flexible sales materials, and strengthening your sales performance.
Briefly about the agenda:
- What accessibility is and how it applies across digital and physical touchpoints
- Why accessibility matters: usability, expectations, and real business impact
- The business case: reaching the right audience, unlocking revenue, and avoiding lost opportunities
- Accessibility as responsibility: creating services that truly serve everyone
- How to improve accessibility with concrete examples you can apply
The webinar is hosted by Seidat CEO Teemu Hirvonen, together with Q-Factory experts Santeri Nupponen, Customer Success Manager, and Tero Pesonen, Lead Accessibility Strategist—bringing hands-on expertise in digital quality and accessibility, and practical insights on creating materials that truly work for everyone.
Can’t fit this time slot to your schedule? No problem – The webinar will be recorded, and the recording will be sent to all webinar subscribers. You can watch the recording at your convenience and share it with your team members.
Your hosts for the webinar
Keywords: Hotel sales International sales Creating Presenting Sharing
Blog | 16.03.2026
Webinar | 19.03.2026