Case study
Highgate Portugal | Integrating the group with Seidat
Highgate Portugal is a hotel management company operating 14 hotels and golf courses across various regions of the country. Their portfolio includes a diverse range of brands, from Hilton to Marriott and IHG, with a primary focus on high-end properties and extensive meeting and conference facilities.
Scaling sales operations across multiple brands
Highgate Portugal utilizes Seidat at the majority of their properties as a central platform for creating and managing e-proposals, sales content, and marketing collateral.
To maintain the distinct identity of each property, the company uses Seidat for each hotel, tailored to their specific brand guidelines. This structure allows the team to ensure every proposal is brand-compliant while remaining easily accessible for updates and distribution.
“We manage a highly diverse portfolio. Seidat provides a seamless and efficient way to create and update proposals and content across our various brands and properties,” says Bruno A. Silvério, Head of Marketing at Highgate Portugal.
Increasing capacity and projected growth
The primary objective for adopting Seidat was to increase the team’s capacity to handle incoming inquiries by reducing the time spent on manual proposal creation. By minimizing administrative tasks and increasing total sales volume, Highgate Portugal anticipates a 30% increase in revenue driven by these new efficiencies.
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