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Mielestäni tämä ajattelumalli pakottaa meidät purkamaan entisestään myynnin ja markkinoinnin välisiä rajoja. Sales Design on ajattelumalli - filosofia - jonka mukaisesti myyntiä voidaan toteuttaa, johtaa ja kehittää. Sales designin mukainen ajattelutapa myyntiin on ketterästi asioita kehittävää asiakaspalvelua. Sujuvassa palvelussa turhat särmät on hiottu pois, mutta tapahtumasta luodaan ainutlaatuinen luonteikas kokemus - elämys, joka jää mieleen. Erottuva tapa tehdä myyntiä on voittavaa. Usein ajatellaan niin, että tuotteista, palveluista ja brändeistä pitää rakentaa erottuvia. Eikö näin pitäisi tehdä myös myynnille? Mitä erottuvampaa myynti on, sitä paremmat mahdollisuudet on erottua myös tuotteena, palveluna tai brändinä. Mutta - voitko rakentaa erottumista, jos edes nykyistä mallia ei ole olemassa? Erottuakseen täytyy olla toimintamalli, joka toimii ja jauhaa yhtenäisellä toimintatavalla. Myyntiin on luotava siis konsepti. Miksi minua kiinnostaa Sales Design? Miksi olen alkanut pohtimaan koko aihetta? Varsinaiselta koulutukseltani olen teollinen muotoilija. Minut on siis koulutettu suunnittelemaan monistettavia ja teollisesti tuotettavia tuotteita ja palveluita - niin sähköiseen kuin fyysiseen maailmaan. Olen muotoillut paljon tuotteiden lisäksi palveluita ja viime aikoina tekeminen on keskittynyt myynnin kehittämiseen - niin meillä, kuin meidän asiakkailla. Sales Design voidaan hyvin ajatella Service Design mallin yhdeksi alahaaraksi. Service design taas on yksi design thinkingin näkökulmista. Yhteistä kaikille on metodologia, jolla pyritään löytämään vuorovaikutustapahtumaan uusia aikaisempaa kiinnostavampia näkökulmia - erottuvuutta. Service designin eli suomalaisittain tönkösti palvelumuotoilun tavoite on luoda sujuvia ja asiakkaille luonnollisten vaiheiden läpi kulkevia palvelupolkuja, joiden avulla voidaan luoda tasalaatuista ja monistettavaa palvelua kustannustehokkaasti. Myynnin tulee samalla tavalla olla tasalaatuista, monistettavaa ja kustannustehokasta. Toimintamallin rakentamista voidaan kutsua sales designiksi! 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Muuta kiinnostavaa sisältöä

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