There’s a billboard I remember from a couple of years ago. What made it so special is the fact that except for red color and a Santa Claus, there was no information on it. However, every time we went past it, we all felt like drinking coca-cola. Strange, isn’t it?
More than often, we see certain colors or shapes, and we can immediately recognize what brand they answer to. Such recognition instantly increases the value of the brand and people end up willing to pay more to have their logos featured on hats or t-shirts. Large companies spend millions of dollars for such “luxury”. However, smaller companies and startups don’t have the equivalent resources to do the same.
The good news is that making your brand noticeable can start in simple places; like presentations. It doesn’t require a whole lot of investment either (most of the time it is free, and if you are lucky enough to have a team, it would cost €10 per each user, per month.)
There are a few things you can do to increase the value of your brand in presentations, and here are 3 of them.
The first one is probably the easiest. You set up the main colors and fonts once and work with them afterward. There are design advices all over the internet telling about how many colors you should pick for your brand. However, as Nik, our product designer, says: “It doesn’t matter how many colors you pick, as long as those you pick get along well together.” One tool he suggests using to define the brand colors is Adobe’s Kuler.
Seidat's brand identifier. Color's palette.
Fonts are not necessarily the same story. Most designers advice to pick up to three fonts; two could be used for the main text, and one for more special cases; for example to highlight words, or write quotes. As soon as you have these up and running, it’s much easier to create presentations. You will have your customers concentrate during the presentation itself, and remember you after it. At Seidat, we see branding as an essential part of presentations. It is actually one of the features we like to brag about. Before you start creating presentations, you set up the brand, colors, and fonts, and then you have them in form of a list where you can decide what you’re going to use. But this is a guide for another blog post.
Seidat's brand identifier. Text style setup.
Being consistent with the style, pictures, and animations can be slightly trickier, especially as the team grows. It takes a bit longer to get used to it, but the end result is definitely worth it. Being consistent with style means knowing when and where to put certain elements. Pictures should have a similar shadow, and color tone. And the animations better be of the same nature, or else the audience won’t be able to keep up with the presentation.
Finally yet importantly, the brand’s voice. Using the same voice in every presentation, without depending on who is the presenter, is not the easiest part. What makes it harder is the fact that people need to keep their personality intact, without changing the brand image in the written text, or in speech. This is not something you commit to as a team, this is something that goes into its place as the team works together. Besides all the work especially dedicated to branding, all the obstacles you overcome, the way you help each other, and the laughs you share add up to creating a brand’s voice. As abstract as it sounds, working together continuously adds to the brand. And finally, the way you send it out to the audience, whether it is in form of a presentation or a blog post, will have your customers ready to hear you out.
What are your thoughts on branding? Do you create presentations according to it? We're very interested to hear your thoughts, so please comment below or shoot us an email. We love receiving emails.